Privacy policy

QWERTY Beer Box Privacy Policy

Last updated: 4th of February 2025

QWERTY Beer Box Limited ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from qwertybeerbox.co.uk (the "Site").

We act as the Data Controller under UK GDPR and the Data Protection Act 2018.


1. Personal Data We Collect

We collect the following types of personal information:

a) Device Information

When you visit the Site, we automatically collect certain technical data, including:

  • Web browser type

  • IP address

  • Time zone

  • Cookies installed on your device

  • Pages or products viewed

  • Referring websites or search terms

  • Interactions with the Site

This is referred to as “Device Information.”

Technologies used:

  • Cookies – Small files stored on your device. For details and management, visit www.allaboutcookies.org.

  • Log files – Track actions on the Site and collect metadata (e.g., IP address, browser, ISP).

  • Web beacons / tags / pixels – Used to understand user behaviour.

  • Email pop-ups – We may collect your email address via optional entry pop-ups , which are never mandatory to access the Site.

b) Order Information

When you make or attempt to make a purchase, we collect:

  • Full name

  • Billing & shipping addresses

  • Email address

  • Phone number

  • Payment details (processed securely via Shopify and/or PayPal)

Together, we refer to Device Information and Order Information as “Personal Information.”



2. How We Use Your Personal Information

We use Personal Information for the following purposes and legal bases:

Purpose

Legal Basis

Process and fulfil your order

Contractual necessity

Communicate with you about your order

Contractual necessity

Screen for potential fraud or risk

Legitimate interests

Improve and optimise the Site

Legitimate interests

Send marketing or promotions (if opted in)

Consent

Entry into raffles or prize draws (if opted in or disclosed at purchase)

Consent or legitimate interests


3. Your Rights (UK GDPR)

You have the right to:

  • Access the personal data we hold about you

  • Correct or update inaccurate data

  • Request erasure of your data (“right to be forgotten”)

  • Restrict or object to how we process your data

  • Receive a copy of your data in a portable format

  • Withdraw consent (where applicable)

To exercise any of these rights, email us at support@qwertybeerbox.com.

If you are unsatisfied, you can file a complaint with the Information Commissioner’s Office (ICO) via www.ico.org.uk.


4. Sharing Your Personal Information

We share your data only with trusted third parties who enable us to deliver services:

We have Data Processing Agreements in place with all providers handling data on our behalf, as required under UK GDPR.

We may also disclose your information to comply with legal obligations or enforce our rights (e.g., in response to lawful requests, subpoenas, or fraud investigations).

 

 

5. Behavioural Advertising

We use your Personal Information to deliver personalised ads through:


6. Cookies & Consent

We use essential, performance, analytics, and marketing cookies. Non-essential cookies will only be activated if you provide explicit consent via our cookie banner on first visit.

You can change your cookie settings at any time using the preferences manager on our site.

For a full breakdown, see our Cookie Policy (link to be inserted if separate).


7. International Data Transfers

Your data may be processed in countries outside the UK or EEA, such as the United States or Canada. In such cases, we rely on:

  • Standard Contractual Clauses (SCCs), or

  • Adequacy decisions, where applicable

These ensure that your data is protected to the same standards as under UK GDPR.


8. Data Retention

We retain Order Information for as long as required for:

  • Fulfilling our contractual and legal obligations

  • Maintaining accurate financial and transactional records

  • Customer service and repeat orders

You can request deletion of your data at any time.


9. Age Restriction & Access

The Site is not intended for individuals under the age of 18.
We require all users to confirm they are over 18 before accessing the Site. Visitors who do not confirm are restricted from entry.


10. Changes to This Policy

We may update this policy to reflect operational, legal, or regulatory changes. The latest version will always be published on this page.


11. Contact Us

For any privacy-related questions, rights requests, or complaints, please contact:

QWERTY Beer Box Ltd
 Victoria House, 26 Queen Victoria Street,
 Reading, Berkshire, England, RG1 1TG
 Email: support@qwertybeerbox.com